strategic planning

SERENDIPITY develops a clear strategy and vision to propel the complexity of your brand into a future experience.

By listening, asking questions, hearing your perspective, together we find a course of action with an attentive eye for detail, predicting the unpredictable while always keeping the greater vision in mind. From an emotional human perspective, I understand and formulate the coherent values and the distinctive personality of your brand.

Clear and unique brand characteristics are the anchor of identification with your brand. With your brand values, I create improvement and room for manoeuvre with awareness of target groups, social developments, current trends and markets. For a balanced approach in every contact point, between social reality and the speed of brutal innovation. Both analogue and digital.

The combination of data, intuition and empathy in the mindset of the target serves as the springboard for creative ideas. Summed up in one page.

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